Some More Tips on Keywords

An important point about keywords is to give the search engines something to read. Look at your web pages and see if there is any text on the page. Text that the search engines can read is really important.

Tip #1

Replace images with real text. Text that is imbedded in images can’t be crawled. If the search engine can’t read it then it can’t be indexed. Is it real text or an image? Try selecting the text. If you can, then you’re OK. If you can’t then you’re probably dealing with and image.

Try highlighting the text in this picture. Are the words imbedded in the picture or are they free-standing text? Will this image get crawled by the search engines, or will it get ignored?

Use your Browser’s View Source command to look at the HTML for the page and see if you can find the words in the text. To do this, right click on a blank spot on the page. A menu will appear. Select “View Page Source” and this will show you all the coding for the page. Look for the words in question.

Tip #2

• Use more keywords if you have light content (meaning not a lot of text) and better still, use the right keywords in the right place.
• Use the most important keywords near the top of the page.
• Place keywords into Heading tags.<> keyword.
  
• Use bold and italic keywords. The search engines take note of this.
• Put keywords into bulleted lists. Search engines also notice this.
• Use keywords multiple times on a page, but don’t go crazy. You don’t want a whole page that says “dinnerware”. That’s considered keyword spamming and search engines will ignore you.
• When you create links, include keywords in the links whenever possible. So for example, “To find the best selection of Spode china pieces go to the Spode china pieces page.

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